Yrtl the turtle soap Embracing Competition with Confidence When I apply to a market, I often wonder how many soap makers will be there. In the past, I feared competition. But not anymore! I have confidence in our products, and that comes from years of hearing feedback from our wonderful customers. Many soapers boast about their amazing scents. But I prefer to hear, “It’s so subtle.” I only use essential oils. I know they are as strong as artificial fragrances, but the long-te
